From Ministry to Marketing: A Bizarre but Inspiring Journey

I remember sitting on the floor in November of 2016. My wife sits on the couch, listening to my rantings about why I want to quit ministry.

She says to me, “I think you’ve wanted to quit for a year. And you’re just now admitting it to yourself.”

She was right. After a close friend of mine accidentally (we think) drove off a cliff in April of 2016, my faith and all the things I thought I knew about myself plummeted with him.

Being the guy who speaks on Sundays about the importance of a sustaining faith and describes to people the hope found in God throughout the rest of the week, my positivity certainly wasn’t what it once was.

It was hard. But I thought I’d recover.

So I preached sermons, taught small-group Bible-Study, and did everything in my power to maintain the faith I thought I had — the faith that God is good, that death isn’t the end, that life isn’t meaningless, that I wasn’t alone.

Ya know? The thoughts that plague all of us and occasionally, keep us up at night: What happens after death? What’s the point of everything I’m doing? Is my life significant? Will I at least be remembered?

During the day, they fade. Probably because we’re busy. But at night, we just try to fall asleep fast.

After 4 full years of “fighting the good fight,” I was broken. I lacked direction, meaning, and a reason to wake up in the morning.

Laying on the floor, I said to Micaila (my wife), “But if I quit ministry, what will I do? It’s the only thing I know.”

She said, “I think you’d be really good at marketing.”

“Eh. Maybe,” I responded.

That December, I quit ministry and pursued content marketing — something I literally knew nothing about.

I reached out to everyone I knew in the marketing space. To start, that was two people: My father, the businessman. And long-time friend and content marketing genius, Aaron Orendorf.

From there, I reached out further and further, meeting loads of people in the marketing space, including Michaela Alexis, Jeremy Miller, Ulyses Osuna, Jeremy Ge, and Cherie Aimée.

Now, 7 months into content marketing, I write, I market, and I meet whoever I can.

If there’s one thing that ministry has to teach marketing, it’s that everyone is looking for a savior. As marketers, it’s our job to provide that savior.

And if marketing has anything to teach ministry, it’s that love, hope, and purpose don’t need to be found in a weekly service.

In the end, marketing isn’t all that different from ministry.

In content marketing, I provide real solutions for real people. In ministry, I provided hope to struggling people.

If ministry is measured by lives touched, hope given, and love spread, marketing might just be the most religious thing I’ve ever done.


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