The Go-Giver by Bob Burg and David Mann

It’s not everyday that a book changes your life.

In my case, when I read the Go-Giver, with every chapter, I had a new and meaningful epiphany about my choices, worldview and entrepreneurial journey.

This isn’t another book that talks about the importance of consistency or managing your finances.

Rather, it talks about giving.

Sadly, entrepreneurship is often focussed on getting.

The entrepreneurial dream is to sell more stuff, make more money, and grow a bigger business.

And those things aren’t bad.

But — and here’s what I discovered reading this book — they are at the mercy of something far more powerful and far more controllable: how much we give.

In other words, how much you give determines how much you get.

Here’s how the 5 laws of giving can make you rich.

1. The Law Of Value

Your business is only as significant as the value it provides.

The key to building a successful business (and even a fulfilling life) is to give more than you take.

Mostly everyone is good at taking. Many people ask for a raise, charge more than they’re worth, or demand a different position.

And that doesn’t just happen in the office, it happens in our personal relationships. Marriages split because someone or both people demanded love, but didn’t offer it. Friendships shatter because someone expected loyalty, but didn’t return it.

Our world lives and breathes this law.

And so does your business.

But what does this mean?

It means that your success depends on providing more value than you request.

Work with that client who can’t afford you. Mentor that person who’s desperate for advice. Listen to that friend who’s hurting.

That might all seem a bit cheesy. But the reality is that your level of success is determined by how much more you give than you take.

Not as successful as you want to be?

Ask yourself this question.

How can your business provide more and take less?

“Your true worth is determined by how much more you give in value than you take in payment.”

2. The Law Of Compensation

You decide how much money you make.

Yes. I’m serious.

Your customer doesn’t decide how much you make, your employees don’t decide, and your business model doesn’t decide.

Do you believe me?

Well, you should.

And not just because I’m egotistical.

You directly and completely decide whether you want to make 6 figures, millions, or billions a year.

I can hear you saying, “Okay, Mike. Okay. That’s great news. But how the f*ck do I choose what I make?”

The answer is simple.

By providing more value for more people, your income increases. If your income isn’t what you’d like it to be, ask yourself two questions

  1. How can I provide more value to my customers?
  2. How can I increase my customer base?

Those two levers alone determine your level of income: The amount of value you provide and the amount of people you provide it to.

If you want to make more money, serve more people better.

“Your income is determined by how many people you serve and how well you serve them.”

3. The Law Of Influence

You also determine your level of influence.

I’ll bet you’re interested in becoming a full-blown social media influencer (ha! Who isn’t?).

Or maybe you just want to increase the level engagement your business gets online.

Whatever the case, doing so is simply a matter of choosing to do so.

How do you choose?

This one is also simple.

To increase your influence, put other people’s interests before your own.

People don’t like selfish ass-holes, and they definitely won’t listen to them.

Instead of focussing on your own selfish ambitions, focus on the goals of other people. If you can make your clients more money or your audience more singularity, your influence increases.

Why?

Because people trust you. They appreciate you. Heck, they even love you. Simply because you care more about them than you care about yourself.

And that’s the secret to any successful business or personal relationship.

Care about other people more than you care about yourself — invest in other people first and without an expectation for a return.

Stop keeping score of who owes who what. Simply give unconditionally and without agenda.

“Your influence is determined by how abundantly you place other people interests first.”

4. The Law Of Authenticity

This one is cliché as hell, but it’s true.

The most valuable thing you have to offer anyone — customers, clients, and employees — is yourself.

Okay… that sounds cheesy.

What do I mean?

In our world where everyone is trying to “fake it until you make it,” people crave authenticity.

Why does Grant Cardone or Gary Vaynerchuck or anyone else who you listen to regularly provide meaningful content?

Because they are wildly authentic. They don’t cut words, put on a face, or try to impress you. They give you the raw version of themselves and everyone flocks their direction.

Since you’re a human being with unique experiences and opinions, you, in a very real sense, are your most valuable asset.

Show people the real, unedited version of yourself and you’ll probably be surprised at the positive response.

“The most valuable gift you have to offer is yourself.”

5. The Law Of Receptivity

This one confused me at first. I had to really think about how the hell this worked.

And then I experienced it the next day.

The law states, “The key to effective giving is to stay open to receiving.”

About a week ago, a client messaged me, asking me if I could do some copywriting for them. After discussing the quality of the project, I determined that a friend of mine would be far more capable of working with this client.

I kindly declined and gave the client to my friend.

The day after reading about this law, I received a message on Facebook. My friend was intro-ing me to a client they thought I would be better suited to work with.

I could have declined like a nervous schoolboy being asked out by the cute girl in his class.  Something like, “Oh. Umm. I appreciate the offer but I… well, er… I have something else going on right now. Bye!”

But I didn’t. I accepted the offer and worked with the client.

In the end, giving produces receiving. But the opposite is also true: receiving produces giving.

If you want to give more and provide more value, stay open to when people offer you something — otherwise you’ll never reap the benefits of your own generosity.

“The key to effective giving is to stay open to receiving.”

Interested in reading the whole book?

Buy on Amazon

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