All Marketers Are Liars by Seth Godin

You want to sell a product. You want to sell it fast, massively, and with little friction.

You want people to notice your product and say, “Wow! Why didn’t I think of that?”

What you don’t want people to say is, “Hmm… I don’t get it,” or “Wait. What’s the point?”

The bane of every entrepreneurs existence is the person who doesn’t buy your product — not because they don’t like it — but because they don’t get it.

And this happens in all sorts of industries. It happens to people who run blogs or Youtube channels. It happens to people who sell a tangible product or a digital product.

If you think — no, you know — that your product is amazing, you put your heart and soul into it, but still, it underperforms, chances are, you’re telling a shitty story.

What do I mean? Let’s start at the beginning.

Continue reading “All Marketers Are Liars by Seth Godin”

Content Inc by Joe Pulizzi

Everyone wants an audience.

Everyone wants to be appreciated and loved by the multitudes. Most of all, entrepreneurs.

It’s not because we’re selfish, but because we’re ambitious. We believe we have something to offer the world. We believe that if we don’t grow and improve and become the next viral sensation, we’ve failed.

And for that reason, we try and try and try again — with the renewed passion of a lovestruck relationship addict.

It’s all horribly romanticized.

The reality, though, is much less interesting.

Building a following, an audience, an empire, or whatever the hell you want to call it is a simple matter of commitment. It’s a matter of discovering who you are, what you like to discuss, and telling others about it… consistently. 

And since modern-day entrepreneurship is more based around building an audience than a product, I thought it’d be appropriate to walk you through Joe Pulizzi’s book, Content Inc, where he discusses exactly what it takes to build a following.

Here’s 8 steps taken from the master of content production.

Continue reading “Content Inc by Joe Pulizzi”