The Go-Giver by Bob Burg and David Mann

It’s not everyday that a book changes your life.

In my case, when I read the Go-Giver, with every chapter, I had a new and meaningful epiphany about my choices, worldview and entrepreneurial journey.

This isn’t another book that talks about the importance of consistency or managing your finances.

Rather, it talks about giving.

Sadly, entrepreneurship is often focussed on getting.

The entrepreneurial dream is to sell more stuff, make more money, and grow a bigger business.

And those things aren’t bad.

But — and here’s what I discovered reading this book — they are at the mercy of something far more powerful and far more controllable: how much we give.

In other words, how much you give determines how much you get.

Here’s how the 5 laws of giving can make you rich.

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All Marketers Are Liars by Seth Godin

You want to sell a product. You want to sell it fast, massively, and with little friction.

You want people to notice your product and say, “Wow! Why didn’t I think of that?”

What you don’t want people to say is, “Hmm… I don’t get it,” or “Wait. What’s the point?”

The bane of every entrepreneurs existence is the person who doesn’t buy your product — not because they don’t like it — but because they don’t get it.

And this happens in all sorts of industries. It happens to people who run blogs or Youtube channels. It happens to people who sell a tangible product or a digital product.

If you think — no, you know — that your product is amazing, you put your heart and soul into it, but still, it underperforms, chances are, you’re telling a shitty story.

What do I mean? Let’s start at the beginning.

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The Lean Startup by Eric Ries

What if I told you that your business isn’t guaranteed to succeed? That your business has a high chance of failure? That going broke is far more likely than getting rich?

Despite your reaction, I’d be telling you the truth.

At least 8 out of 10 businesses fail.

Of course, no one starts a business thinking it’s going to fail — which means that 80% of entrepreneurs are at least partly surprised by their impending doom.

So what makes you think you’re going to be in the 20%?

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Platform by Michael Hyatt

Have you ever watched as someone else gets all the attention?

As “Likes,” comments, and shares flood their social media platform, you wonder what they did right.

Was it their profile picture, their friend count, or their edgy personality?

Why don’t people flood to your profile like that?

Whenever you share something with your audience, you don’t get that same attention.

What gives?

Every entrepreneur needs a following or they’ll struggle to grow their business. But in a world where everyone’s attention is going elsewhere, how do you make noise worth listening to?

The answer isn’t as complicated as you might think.

Here’s 8 lessons from Michael Hyatt’s, Platform, where he discusses exactly how you can build an audience and sell them your product.

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Talk Like TED by Carmine Gallo

It always makes me laugh when someone points out that public speaking is rated as the number one fear… with death as the runner up.

Think about that. People are more afraid of public speaking than they are of death.

“Can you tell us about what it is that you love?” someone asks.

“Why, of course! Right after I inject a lethal dose of morphine into my veins. One moment, please.”

The whole gambit is silly. And yet, I totally understand. Every time I get up to talk, I’m nervous.

Why are you and I so afraid of standing in front of a crowd and talking about what we love, know, and experience?

We’re just humans, after all. Surely, our caveman and cavewoman counterparts weren’t nervous about telling their tribe stories of the stars, trees, and their newest invention.

But us? We tremble, vomit, sweat, and even prefer death over the prospect of speaking publicly.

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Content Inc by Joe Pulizzi

Everyone wants an audience.

Everyone wants to be appreciated and loved by the multitudes. Most of all, entrepreneurs.

It’s not because we’re selfish, but because we’re ambitious. We believe we have something to offer the world. We believe that if we don’t grow and improve and become the next viral sensation, we’ve failed.

And for that reason, we try and try and try again — with the renewed passion of a lovestruck relationship addict.

It’s all horribly romanticized.

The reality, though, is much less interesting.

Building a following, an audience, an empire, or whatever the hell you want to call it is a simple matter of commitment. It’s a matter of discovering who you are, what you like to discuss, and telling others about it… consistently. 

And since modern-day entrepreneurship is more based around building an audience than a product, I thought it’d be appropriate to walk you through Joe Pulizzi’s book, Content Inc, where he discusses exactly what it takes to build a following.

Here’s 8 steps taken from the master of content production.

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The Subtle Art Of Not Giving A F*ck by Mark Manson

Our society promises a lot of things.

The most recent sales funnel promises to make you wealthy. Weight-loss hacks promise to make you sexy. All-things entertainment promise to make you happy.

Sadly, while marketers talk a good talk, these products always leave us wanting more.

Even if we do make more money, lose weight, or laugh at the movie, the experience never fills us in the way we wanted. And we’re left feeling empty and incomplete.

This is because no product can make you happy or successful, no matter how innovative.

The real key to living a full life isn’t found in some magical pill, but in the way we perceive ourselves, those around us, the pain we’re going through, and the impact we’re having.

That probably sounds a little fleeting.

To explain, here’s 8 mindset shifts taken straight from Mark Manson that you need to make if you’re ever going to be happy and successful.

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Contagious by Jonah Berger

Practically everyone has seen this dress.

the dress.png

But regardless of the science behind tricky lighting and ambiguous angles, what we’re more interested in is why this dress went viral. We’re interested in what made this dress the topic of people’s dinner-time chats, why people were excited to show their friends, and, ultimately, how this dress stumbled upon internet glory.

But we’re not just interested in the dress. We’re interested in the performance of your Facebook ads, your social media content, and anything else that you put on the internet, intending for it to catch people’s attention.

We’re interested in how you can replicate the effects of a viral sensation.

How can you create an ad or a social media post that is guaranteed to go viral? How can you make your brand or business the talk of the town? How can you put yourself at the front of the prospect’s mind?

How can your business be what everyone is dying to tell their friends about?

Jonah Berger researched viral sensations and why people can’t wait to share certain things. Here’s what he learned and how you can apply it to your marketing.

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Grit by Angela Duckworth

The first year of my marriage — at the ripe age of 19 — I had 5 different jobs. I worked as a paper boy, a bagel maker, a jewelry salesman, a cook, and a banker. Not all at the same time but I’d jump from one gig to another.

And here’s the more notable thing. I didn’t get fired from any of those jobs.

That’s right. I quit. Every. Single. One.


Because I’ve never been good at the long game. I’m great at starting something new that excites me. But by the 3-month marker, I’m bored.

By nature, I’m a quitter — as much as that hurts to admit.

Luckily, when a friend told me I should read Grit: The Power Of Passion And Perseverance, I knew it was a good idea.

Persistence — referred to by Angela Duckworth as “grit” — is exactly how any lucrative business rose to the top. The moment you or I decide to do something is less powerful than the moments we keep deciding to do something.

In Angela Duckworth’s words, “Enthusiasm is common. Endurance is rare.”

Sadly, endurance is also the more important quality. For those of you who are like me, take heart. Here are 6 lessons to help you and I become more persistent.

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